Had a great morning interviewing one of the founders of Riversimple. It's the most inspirational company and one that caught my interest a few years ago because of its open source car design. The company itself aspires to change personal transport, and so has created a hydrogen fuel cell car; no battery, no combustion engine. Amazing what you can do when you start with a blank page and a problem - i.e. how to make transport sustainable. When you compare this with the normal approach of tweaking what you already have, you can understand why both their proposition and their business model is so exciting and, I think, demonstrates so well what I am talking about when I speak about collaborative capitalism.
More to follow. I'll edit the podcast this week so you can hear all about it for yourselves!
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